ORA Land, a division of the ORA Group, has officially launched BluBay, a 60-acre luxury plotted development located in Karjat. The project is centered on the company’s #T60Life philosophy, which emphasizes a high-quality lifestyle within a 60-minute commute of the city. The development features 325 premium villa plots, a 35,000-square-foot clubhouse, and a 60,000-square-foot crystal-clear lagoon, catering to an increasing demand for wellness-focused residential communities.
The project’s marketing campaign features Indian cricket star Suryakumar Yadav, whose #T60Life initiative highlights the importance of balance, wellness, and meaningful living. These values are intended to appeal to Non-Resident Indians (NRIs) who are seeking real estate opportunities that offer more than just financial returns, aligning with the preferences of global Indians who prioritize integrated, nature-led living environments.
Unnati Varma, director at ORA Land, noted that the shifting infrastructure landscape is fundamentally changing how NRIs approach property investment in India. According to Varma, investors are moving away from conventional options to seek destinations that provide future-ready infrastructure and long-term value. She emphasized that Karjat is uniquely positioned to benefit from the ongoing transformation of the Mumbai Metropolitan Region (MMR).
This growth is largely driven by the emergence of the “Mumbai 3.0” corridor, a region defined by significant infrastructure projects. Key developments fueling this expansion include the Mumbai Trans Harbour Link (Atal Setu), the Navi Mumbai International Airport, the Panvel-Karjat Rail Corridor, the expansion of the Navi Mumbai Metro, and the proposed Virar-Alibaug Multimodal Corridor. These projects are collectively reshaping the metropolitan landscape, turning Karjat into a viable extension of Mumbai.
As property prices in traditional Mumbai areas continue to climb, investors from the GCC and other regions are increasingly turning to high-growth corridors like Karjat. The area offers a combination of improved connectivity, scenic surroundings, and competitive entry prices, making it an attractive prospect for those looking for second homes or long-term land investments. With a large Indian expatriate population residing in the UAE and the wider GCC, industry experts anticipate that infrastructure-led destinations will continue to draw significant interest from those looking to maintain a connection to their roots while securing sustainable assets. The report also notes that with expansive land availability, Karjat is witnessing the emergence of master-planned communities featuring resort-style amenities designed for both weekend retreats and permanent residences.
Source: Khaleej Times
