ORA Land, a division of the ORA Group, has officially launched BluBay, a 60-acre luxury plotted development situated in Karjat. The project is designed around the company’s #T60Life philosophy, which emphasizes a high-quality lifestyle located just 60 minutes from the city. The development features 325 premium villa plots, a 35,000-square-foot clubhouse, and a 60,000-square-foot crystal-clear lagoon, catering to the rising demand for wellness-focused community living.
The launch is supported by a partnership with Indian cricket star Suryakumar Yadav. His #T60Life campaign highlights themes of balance, wellness, and meaningful living—values that the developer notes are increasingly important to Non-Resident Indians (NRIs) who are seeking real estate investments that provide more than just financial returns.
Unnati Varma, director at ORA Land, stated that the shifting infrastructure landscape is fundamentally changing how NRIs approach property investment in India. According to Varma, investors are moving beyond conventional options to seek destinations that offer future-ready infrastructure, sustainable value, and a high quality of life. She described Mumbai 3.0 as one of the country’s most significant infrastructure-led growth stories, positioning Karjat as a key beneficiary of this regional transformation.
This growth corridor is being driven by several major infrastructure projects, including the Mumbai Trans Harbour Link (Atal Setu), the Navi Mumbai International Airport, the Panvel-Karjat Rail Corridor, the expansion of the Navi Mumbai Metro, and the proposed Virar-Alibaug Multimodal Corridor. These developments are effectively redefining the Mumbai Metropolitan Region (MMR), turning Karjat into a preferred hub for second homes and long-term land investments.
As property prices in traditional Mumbai markets continue to climb, GCC-based NRIs are increasingly looking toward these high-growth areas. Karjat offers a combination of improved connectivity, scenic landscapes, and relatively accessible entry prices. Industry experts suggest that as the MMR continues to expand, Karjat is evolving into an extension of the metropolitan area, providing a compelling mix of lifestyle benefits and long-term appreciation potential for international investors. The report also notes that it offers an opportunity to invest in tomorrow’s growth corridor while staying connected to their roots.”, for GCC-based Indians. The report also notes that the changing aspirations of global Indians are also influencing residential preferences. The report also notes that with expansive land availability, Karjat is witnessing the emergence of master-planned communities featuring resort-style amenities designed for both weekend retreats and permanent residences. The report also notes that industry experts believe infrastructure-led destinations such as Karjat are well positioned to attract growing NRI investment, with one of the world’s largest Indian expatriate communities residing across the UAE and the GCC.
Source: Khaleej Times
