In an effort to elevate the status of the “Esaad” privilege card and bring additional benefits to its holders, a partnership has been established through a memorandum of understanding between the Esaad Card Center and the Alshaya Group, signed at the Dubai Police Officers Club.
This partnership aims to integrate Alshaya Group into the Esaad discount program.
Under this agreement, Alshaya Group will provide Esaad cardholders with discounts of 15% to 20% on a selection of 43 international and local brands it operates within the United Arab Emirates. Furthermore, any new brands joining the group will automatically be included in the Esaad discount scheme.
The memorandum was signed by Mr. Stephen Vickerstaff, Executive Director of Alshaya Group, and Ms. Mona Muhmmmad Al Ameri, Director of the Esaad Card Centre, with Colonel Masoud Al Hammadi, Deputy Director of the Esaad Card Centre, and other distinguished guests in attendance.
This collaboration reflects the mutual commitment of both entities to foster cooperation and deliver customer satisfaction through exceptional and competitive deals across various products in various industries.
