ASUS has officially launched the new Zenbook 14 Copilot+ PC (UX3480QA) in the UAE, targeting students and professionals ahead of the Back-to-School season. The ultraportable device is engineered to transition seamlessly between academic, professional, and personal environments, blending durable craftsmanship with high-performance AI computing.
The laptop centers on a design philosophy that prioritizes user-focused refinement. Weighing just 1.1kg, the device features a chassis made from Zenbook-exclusive Ceraluminum, a material known for its ceramic-like tactile feel and high durability against scratches and smudges. For the initial UAE release, the model is available in Arctic Blue and Zabriskie Beige.
Available and Upcoming Configurations
- Zenbook 14 UX3480QA (Available Now)Features a Snapdragon X processor with a 45 TOPS NPU.
- Zenbook 14 UX3480KA (Coming Soon)Powered by up to an AMD Ryzen AI 7 345 processor with a 50 TOPS NPU.
- Zenbook 14 UX3480AA (Coming Soon)Equipped with up to Intel Core Ultra 9 Series 3 processors with a 50 TOPS NPU.
The Snapdragon X-powered UX3480QA is currently priced at Dh3,999 for the Zabriskie Beige model and Dh4,999 for the Arctic Blue version. Pricing and specific availability for the AMD and Intel configurations will be disclosed by the company at a later date.
Technical performance is supported by an improved thermal system that utilizes a larger fan and optimized airflow, allowing for a 35W TDP—a 25 percent increase over previous generations. The device includes a 14-inch 16:10 WUXGA OLED display, dual speakers with Dolby Atmos, and a comprehensive selection of I/O ports, including USB-C, USB Type-A, HDMI, and an audio combo jack, which removes the need for external adapters.
To enhance the user experience, the laptop integrates advanced security and productivity features, such as Windows Studio Effects, Windows Hello facial recognition, and Microsoft Pluton security. The device is also designed for longevity, offering all-day battery life and a compact USB-C charger compatible with other mobile devices.
ASUS is offering additional value for new owners through the MyASUS app. Eligible customers can redeem three months of Google AI Pro at no extra cost, which includes 5 TB of cloud storage for documents and creative projects. Furthermore, users can activate the ASUS Perfect Warranty by registering their device within 90 days of purchase, providing coverage for accidental damage.
The company emphasizes that the Zenbook 14 is intended to serve as a personal companion that adapts to individual styles. By combining AI-assisted productivity tools with a lightweight, premium build, ASUS aims to provide a versatile solution for the modern mobile generation. The report also notes that as students and families across the UAE prepare for the Back-to-School season, ASUS today announced the new Zenbook 14 Copilot+ PC (UX3480QA), an ultraportable laptop designed to move easily between classrooms, campus, work, and everyday life. The report also notes that at the heart of the new Zenbook 14 is a simple philosophy: great design isn’t about adding more — it is about refining what matters for the user. The report also notes that zenbook 14 starts from just 1.1kg and blends nature-inspired elegance with durability and lightness at an accessible premium price point. The report also notes that dual speakers, and full I/O ensure seamless versatility wherever the day leads, a vivid 16:10 OLED display. The report also notes that create, learn, and connect from anywhere, ASUS Zenbook 14 balances premium craftsmanship with effortless mobility, designed for modern users who work. The report also notes that the laptop is built to move seamlessly between classrooms, offices, cafés, and travel destinations, weighing as little as 1.1kg and housed in a durable all-metal chassis.
Source: Gulf News
