Many customers boycott McDonald’s because of its continued support for Israel in the Gaza situation. As a result, the company’s business collapsed. Failed to meet sales targets.
The fast food chain failed to hit sales targets for the first quarter in the last four years.
The fast food company lost 4 percent of its share due to customer boycotts. Western anti-Israel boycotts of McDonald’s, along with Starberg and Coca-Cola.
The organization blamed the war situation between Israel and Gaza for this situation. However, their sales in the Middle East, China and India increase slightly in 2023. But it is less than the expectations of the company.
McDonald’s chief executive Chris Kempczynski said its business in Indonesia, Malaysia and France had suffered because of the war between Gaza and Israel. But their business has suffered the most in the Middle East.
